Melbourne Victory is pleased to announce the continuation of its partnership with life, health, and wellbeing insurer AIA Australia, who first stepped in as the Principal Partner of the A-League Men’s team for our 23/24 Finals Series campaign.
AIA is now the Club’s Official Life and Health Insurer, and Health and Wellbeing Partner for the 2024/25 season, extending through to the 2025/26 season.
Building on the strong relationship established where AIA Australia was Melbourne Victory’s Principal Partner, this collaboration has now evolved into a broader, long-term commitment.
As the naming rights partner for the Club’s Health and Wellbeing communications, AIA Australia will play a key role in promoting health and wellness across Melbourne Victory’s initiatives. Additionally, AIA Australia will feature on the Melbourne Victory’s A-League Men’s training apparel and will be recognised as a new Victory In Business Platinum Partner, further reinforcing its pivotal role within the Melbourne Victory community.
Melbourne Victory Managing Director Caroline Carnegie expressed her excitement about the ongoing partnership:
“We’re thrilled to continue our relationship with AIA Australia as our Official Life and Health Insurer, and of course, our new Health and Wellbeing Partner.
The focus of AIA on promoting health and wellbeing aligns perfectly with our values, and we look forward to working together to inspire our community and encourage active lifestyles.”
AIA Australia CEO Damien Mu added he was thrilled to extend the partnership.
“We are excited to support Melbourne Victory again after they made it to the Grand Final last season,” Mu said.
“As a leading life, health and wellbeing insurer, we want to encourage Australians to lead a healthier, longer and better life. We look forward to working with the team to drive awareness and deeper engagement across their fan base to promote active participation in sports and healthy habits.”
This partnership will offer Melbourne Victory fans unique opportunities to engage in health-focused initiatives, fostering deeper connections between the Club, its supporters, and the broader community throughout the duration of the partnership.
By aligning with AIA Australia, Melbourne Victory is committed to driving positive lifestyle changes and promoting long-term wellbeing for its fans, both on and off the field. AIA Australia and Melbourne Victory aim to empower individuals to live healthier, more active lives, using football as a platform for positive change.
About AIA Australia
AIA Australia is a leading life and health insurance specialist with 50 years of experience and a mission to help Australians lead healthier, longer, better lives. The lives of more than 3.1 million Australians are protected and enhanced through AIA’s unique value proposition of life, health, and wellbeing.
Its personalised health and wellbeing program, AIA Vitality, supports members every day to make healthier lifestyle choices. The program incentivises members to know their health, improve their health, and get rewarded with lower insurance premiums*, discounts and cashbacks on great partners, and more.
* With eligible policies
Further information at www.aia.com.au.
