Melbourne Victory is pleased to announce that Melbourne-based brewery, Local Brewing Co. will become an Associate Partner of the Club for the upcoming season.
Following an introduction at last year’s member forum, Local Brewing Co. have been commissioned to brew the first ‘Victory Draught’ that will be available to fans exclusively from Boozebud from September 15 and First Choice Liquor stores in Melbourne Metro on October 5 and Dan Murphy’s on October 17.
Their taphouse in Clifton Hill will also be one of the Club’s away game venues this season, with fans being able to meet and watch away matches at the venue, while enjoying the ‘Victory Draught’.
Local Brewing Co. will be donating 1000 meals for each goal scored during away matches to SecondBite, a not-for-profit organization delivering surplus fresh food directly to Aussies in need.
Melbourne Victory Managing Director, Caroline Carnegie said she was excited to be able to help create Victory’s first brew with Local Brewing Co.
“After listening to fans and undergoing an extensive testing process, we’re incredibly pleased to be able to release the ‘Victory Draught’ with Local Brewing Co.,” Carnegie said.
“It was important for us to create a brew that reflects Melbourne and created by a brewery that has its roots in Melbourne. We are excited to bring a versatile draught to the market, that can be enjoyed by all Melburnians and of course, Melbourne Victory fans.
Our partnership with Local Brewing Co. will be much more than a label on a can. It will provide a place for us to enjoy away days in Melbourne and provide support for an incredible cause.
Local Brewing Co. Co-Founder, Nick Campbell said this was the company’s first sports partnership and felt Melbourne Victory aligns with the ethos of the brewery since its inception,
“The team at Local Brewing Co. are extremely excited to become an associate partner of Melbourne Victory for the upcoming season,” Campbell said.
“As avid Victory supporters and current members, it made sense to bring together the creativity and drive of both businesses to provide the fans with a unique partnership on and off the pitch. The values which underpin the Club align to what we strive to do when we make beer. It’s all about working as a team, demanding more of ourselves and giving back to the community.
“The partnership will help us share our great tasting beers with more of our home city and drive the impact we can make through our social impact partner SecondBite.”
To purchase your ‘Victory Draught’, visit boozebud.com.au. For more information on Local Brewing Co., visit localbrewing.co
