Victory and La Ionica extend partnership


Melbourne Victory is delighted to announce that La Ionica has committed to a further two years as Major Partner of the Club, maintaining its position on the back of the team’s home and away strips as well as club apparel until the end of the 2020/21 season.

La Ionica has been a loyal partner of Melbourne Victory since the inaugural season of the Hyundai A-League in 2005/06, and a key supporter through each of the Club’s successful Premiership and Championship seasons.

The new deal will take La Ionica and Melbourne Victory’s partnership beyond 15 years, with the shared values of family, loyalty and respect combined with a mutual focus on quality and healthy lifestyles contributing to the long-lasting relationship.

“After such a long and successful partnership the La Ionica and Melbourne Victory brands are synonymous with one another,” Melbourne Victory CEO Trent Jacobs said.

“We’re pleased to be able to continue this strong and important relationship for another two years.”

Chief Executive Officer of Turosi, Chris Turner was thrilled to extend the poultry industry leader’s partnership with Melbourne Victory.

“La Ionica is excited to continue its long-standing partnership with Melbourne Victory for a further two seasons.

“Together, La Ionica and Melbourne Victory have grown significantly throughout the length of this partnership and achieved many goals in the process.

“We wish Victory all the best in the season ahead and hope to see more success on and off the field.”

La Ionica’s branding will feature on the back of both the home and away kits of Melbourne Victory’s Hyundai A-League, Westfield W-League, Foxtel National Youth League and PS4 National Premier League teams, as well as all club apparel.

La Ionica will also combine with the Melbourne Victory to further enhance community engagement.