Melbourne Victory is thrilled to announce Southern Cross Austereo (SCA) as the Club and Victory in Business’Official Media Partner for the 2024/25 season. This exciting new partnership aligns two of Australia’s leading media and sports organisations with a shared commitment to engaging fans, businesses, and communities through innovative media.
As one of Australia’s premier media organisations, SCA reaches over 95% of the Australian population through its extensive portfolio of radio, television, and digital platforms under the renowned Triple M, LiSTNR, and Hit Network brands.
This collaboration aligns SCA’s vast media reach with Melbourne Victory’s vision to grow the game of football, amplify fan engagement, and strengthen the ties between the club and the broader business community. The partnership will see SCA, through its iconic Triple M brand, deliver exclusive content, matchday activations, and community-focused initiatives.
Caroline Carnegie, Managing Director of Melbourne Victory, shared her enthusiasm for the partnership:
“We are thrilled to welcome Southern Cross Austereo to the Melbourne Victory family. Their vast media reach and strong commitment to sports aligns perfectly with our vision to grow the beautiful game, enhance fan experiences, and strengthen our presence in the community.”
Chris Lane, Head of Sport and Partnerships at Southern Cross Austereo, said:
“We’re excited to announce this fantastic new business partnership with Melbourne Victory. We are proud to support Melbourne Victory, a club with a rich, vibrant history and passionate supporters.
“We look forward to working closely with the Melbourne Victory team on community engagement projects and a number of business initiatives to further grow the sport of football across Australia and bring fans closer to the game they love.”
About SCA
Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio. SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia’s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia’s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA’s premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content.
