Melbourne Victory is pleased to confirm it is now working with Areto Labs to enable the Club to foster safe online environments, by taking the opportunity to implement and pilot world-first ethical moderation technology.
Areto Labs uses AI-powered tools to support businesses targeting social media toxicity. The innovative software automatically tracks and moderates a range of harmful content, including hate speech, spam, illegal streaming, and other comments that violate community standards.
As well as censoring, the platform delivers insights that will help the Club to tailor strategies, improve interactions, and drive brand growth.
The pilot aims to provide a safe, supportive online environment for teams and athletes, reducing harassment and abuse while promoting positive fan engagement, and enabling teams to promote their matches and content with comments, but without the need for increasing social media moderation resources.
Melbourne Victory will be piloting the use of this technology on the Club’s social media channels over the next few weeks.
Areto Labs has proven to be successful, delivering a profound positive impact through its work with international sports clubs such as AC Milan and the Brooklyn Nets.
Melbourne Victory Managing Director, Caroline Carnegie, commented:
“I am delighted we have taken the opportunity, at this juncture, to deliver safe online environments for those who interact with the Club in the digital sphere.
“Melbourne Victory is always seeking to identify ways we can produce positive change, and we are implementing this platform as a way of increasing the ways we can make all our supporters feel a sense of belonging, pride, and a shared purpose.”
