Alongside Macron, we unveil our new home and away 2025/26 kits: the iconic Big V is stitched proud into both jerseys for the first time since 2009.
These designs honour the 2007–09 era—the years when AAMI Park was rising from the ground and Victory were building unstoppable momentum before moving into our new home in 2010.
That period ended in unforgettable style with Tom Pondeljak’s grand final strike in 2009, the last moment in this jersey iteration and forever etched in Victory history. Launched with club legends Roddy Vargas and Nick Ward, the new kits carry that legacy forward with a modern touch.
Remember the roar of our fans at our new home on the 14th of August, 2010? Back then we were writing the early chapters of our story at AAMI Park; today, that story continues at the home our fans fought for and always deserved.
When the stadium was announced in 2006, Victory pushed harder than anyone to make it a true fortress. After moving from Olympic Park to Docklands Stadium, we averaged over 27,000 fans at home games. A 20,000-seat stadium wasn’t going to cut it; our fans demanded more, and because of them AAMI Park rose to 30,000. That mark belongs to Victory.
On the pitch we were building momentum. In 2007 it was Ward, in 2008 it was Pondeljak, alongside stalwarts like Muscat, Allsopp, Thompson and Vargas: players who are woven into the fabric of our history, just as the stitched V now stands apart on our kits, carrying their legacy forward.
In 2009, before the move, we lifted our second championship. Pondeljak reached seventh heaven in his seventh grand final: never scoring in any of his previous deciders but then writing himself into history with a 25-yard strike and a Joe Marston Medal. A moment forever etched in Victory hearts in front of 53,000 fans.
Paying homage to this legacy, we dipped into the archives with Macron to rejuvenate the 2007–09 jerseys with a bold twist. For the first time since 2009, the V isn’t just part of the fabric; it is stitched proud, raised to be felt, and embossed with the very framework of AAMI Park, our home.
This is identity you can feel. The chevron doesn’t just sit on the kit: it leads it. Everything else is stitched in around it; a symbol that stands above, uniting players and fans under one mark: the big V.
Since arriving at AAMI Park, the V has grown even more as a symbol. No distance between fans and players, just pure connection. The move brought the up-close electricity our fans craved: full houses, major trophies, Stand By Me and Seven Nation Army echoing into the night. 2015’s triumph over Sydney, Cup final victories in 2015 and 2021; the V standing tall under the lights.
But this isn’t just about the players who wear it; it is about the fans who live it every week. The ones who have ridden the highs and lows; who carry the big V on their chest as much as the team does on the pitch; who ensured our home became 30,000 strong and left an indelible mark on the stadium and on the game in this country.
Two kits packed full of nostalgia, tradition stitched proudly into the future. Jerseys embossed with the bones of AAMI Park: our fortress, our heartbeat. Ready to write the next chapter, built for proud Victorians on the pitch and in the stands.
