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Nov 07, 2023   |  11:55AM AET

Melbourne Victory teams up with KICK.com to become Official Esports Partner

Melbourne Victory teams up with KICK.com to become Official Esports Partner

Melbourne Victory is pleased to announce that KICK.com will become the Club’s Official Esports Partner for the 2023/24 season.

The streaming platform will launch ‘Victory Esports’ which will incorporate the Club’s participation in the E-League as well as a range of exciting initiatives allowing gaming fans to engage with their platform and participate in EAFC 24 competitions.

Melbourne Victory Managing Director, Caroline Carnegie said she was thrilled to have KICK as an integral Partner in the Club’s Esports space.

“We’re delighted to welcome KICK to the Victory family and launch ‘Victory Esports’ ahead of the 2023/24 season,” Carnegie said.

“KICK is an exciting, new platform that has a diverse audience both in Australia and across the globe and we’re looking forward to working with KICK to not only be front and centre of our E-League campaign, but also open new audiences to Melbourne Victory.

“Esports has been a relatively untapped market in Australia and we’re looking forward to working with KICK to open their platform to our fans while introducing their users to Melbourne Victory.”

KICK Chief Marketing Officer, Akhil Sarin said he was looking forward to branching into the Australian market with Melbourne Victory.

“As a proud Melbourne start-up, it is a great pleasure to partner with the biggest name in Australian football. Esports is synonymous with KICK and Melbourne Victory have some exciting plans in the space which we look forward to being involved with.”