Melbourne Victory is proud to release the Club’s inaugural Fan Engagement Plan.
The Plan outlines the Club’s commitment to our members and fans for the upcoming season and beyond.
It sets out what fan engagement means to us, how we will listen to our supporters, and the actions we will take to improve your experience with the Club on match days, at events, and across every touchpoint.
Melbourne Victory Fan Engagement Statement
We want every Melbourne Victory supporter to feel connected, supported, and heard. We are committed to ensuring that you feel genuinely valued throughout your journey with the Club.
Melbourne Victory is more than a football Club, it is a community and a place where all supporters can feel a sense of belonging, pride, and a shared purpose. Through open and ongoing communication, we will listen to better understand your experiences and expectations. By doing so, we aim to strengthen our connection with you and continually improve how we engage with our diverse and passionate supporter base.
Victory’s approach to fan engagement is informed by our vision, purpose and values, all of which shape the Plan’s five pledges and commitments.
- Grow Our Community
- Engage and Listen
- Enhance the Match Day Experience
- Build Positive Social Impact
- Celebrate Our History
The Plan can be viewed by clicking here.
The Plan will be subject to a report and review process, with a Fan Engagement Report to be published at the end of the 2025/26 season.
