Multicultural heritage and the club’s support of multicultural communities spawned the creation of U-NITE, which is now a key event in the Melbourne Victory calendar on Australia Day.
Multicultural heritage and the club-s support of multicultural communities spawned the creation of U-NITE, which is now a key event in the Melbourne Victory calendar on Australia Day.
Through U-NITE, and our work with a diverse range of multicultural communities and groups, we have fostered a strong relationship with the Victorian Multicultural Commission and we extended this with our involvement at the VIVA festival celebrating Cultural Diversity week.
Last weekend, Federation Square was transformed into an amphitheatre of colour and sound, as thousands of people flocked to enjoy the entertainment at the festival, which showcased more than 70 cultures through food, dance, music and much more.
Melbourne Victory showed their support by hosting a Panna Football Cage activation, which enabled people of all ages and cultures to test their skills in a 5×5 metre cage. Along with the cage, club staff were on hand to chat with visitors and distribute Victory packs, which went to over 1,000 people.
All visitors seemed to really enjoy the experience and if they didn-t get involved in the cage, they certainly enjoyed watching it.
Ohag Ali from Sudan, who currently lives in North Melbourne said “I came down to VIVA festival to hang out with some friends. I saw the Melbourne Victory Panna Cage and had to get involved. I am a huge football fan and support Victory in the A-League!”
General Manager, Operations, Trent Jacobs said “Football is truly the world game and the interest in the club activation reinforced this. We were only too pleased to be involved with VMC and VIVA and provide something different that hopefully added a new and valuable dimension to the event”.
VIVA festival on the whole was a huge success, with over 45,000 visitors coming to Federation Square last Sunday.