Melbourne Victory is pleased to announce that Mayfield Childcare Centres has committed to a Premier Partnership with the Club for the upcoming 2025/26 season.
Mayfield Childcare Limited (ASX: MFD), an ASX listed company, has 45 childcare centres with over 4,000 registered childcare places across Victoria, Queensland, and South Australia. Focused on delivering exceptional, high-quality services to families by continuously improving centres and surpassing National Quality Standards, Mayfield provides the best education and care, with a positive impact on the lives of families.
The partnership will see Mayfield as the official Senior Men’s Academy partner and the official back of training kit partner for the Melbourne Victory Senior and Junior Academy teams.
With the continued growth of pathways for children and young people into football a top priority for Melbourne Victory, the Club’s Managing Director Caroline Carnegie said that the partnership was another exciting step forward.
“It’s wonderful to have an organisation like Mayfield on board supporting our Academy Programs into the 2026 season,” Carnegie said.
“Our values as a Club are firmly focused on providing more opportunities for the Victorian community to engage with football. Melbourne Victory’s community programs and any opportunities which provide the Club with the ability to contribute to an enriching social environment for young people to thrive, help us achieve our vision to lead, unite, connect and inspire through football.
As part of our partnership, our community team will be providing football clinics across Mayfield’s centres to help children fall in love with football
“I look forward to having Mayfield as part of our strategic journey as we aim for positive results from their programming into the future.”
Mayfield will partner with the Club for the first time in 2025, offering discounted memberships for families, Melbourne Victory delivered football clinics and curriculum across all Mayfield’s Victoria centres, and special activations during the Club’s 2025/26 A-Leagues Kids Round
Mayfield Chief Executive Officer Daniel Stone said the partnership and initiatives were focused on delivering enjoyment to children and at the heart of the ethos of the organisation.
“This partnership represents an important step in expanding our presence and reshaping our commercial offering to be more inclusive and supportive of children and family interests. Melbourne Victory has a significant presence in the communities we serve, and this collaboration will create meaningful experiences for our families.
Seeing the Mayfield brand proudly displayed on youth jerseys and throughout junior academies is a powerful way to inspire children to reach their full potential and support their growth through physical literacy and community-based sport.
I look forward to seeing all our Mayfield children participating in the program and accelerating their learning in our beautiful centres. Perhaps the next Australian soccer star will emerge from a Mayfield Childcare program powered by Melbourne Victory.”
