Victoria’s Transport Accident Commission (TAC) were the winners at Sunday night’s inaugural Sponsorship Australasia Awards.
Victoria-s Transport Accidents Commission (TAC) were the winners at Sunday night-s inaugural Sponsorship Australasia Awards.
Best cause related sponsorship: “TAC – Belt Up campaign”
The TAC ‘Belt Up- campaign celebrated the 40th anniversary of compulsory seatbelts in Victoria and sponsored the Essendon AFL club, A-League club Melbourne Victory and a number of Victorian Football League clubs to generate awareness of the campaign.
The campaign had a strong visual element with the sponsored clubs modifying their jersey strip to mimic a seat belt.