Melbourne Victory is pleased to announce that Tyrepower has joined as an Official Partner.
Marking their first partnership with not only Melbourne Victory, but their first in football, Tyrepower has committed to the Club as part of a three-year deal.
Established in Australia in 1977, Tyrepower has grown to be the largest independent tyre retailer in Australasia by offering consumers flexibility, savings and value.
Tyrepower’s brand will feature prominently on matchdays, including LED signage and TVCs at AAMI Park, while engaging directly with fans through activations to enhance the matchday experience.
Aligning with Melbourne Victory’s core values to Lead, Unite, Connect and Inspire – Tyrepower’s partnership with the Club is set to grow in strength over the coming seasons.
Melbourne Victory Managing Director, Caroline Carnegie, is delighted to welcome Tyrepower on board as a partner of the Club.
“We are excited to have Tyrepower join as the Club’s Official Tyre Retailer Partner, providing valuable matchday involvement and we see such great synergies between our businesses, with a common charity partner in the LifeChanger Foundation” Carnegie said.
“It is fantastic to have Tyrepower join the global game and, importantly, support the Club’s values and vision and we look forward to seeing what we can do together”
Tyrepower General Manager Richard Ellery said he too was looking forward to the partnership with Melbourne Victory.
“As Australia’s biggest independent tyre retailer, we are excited to be partnering with such a dynamic organisation in Melbourne Victory” Ellery said.
“Our network of over 300 family-owned and operated stores engage at all levels within their local communities. Football is an amazing community connector, and we are proud to be partnering with Victory to help promote our involvement at all levels of the game”.
“This is a valued partnership for Tyrepower and our independent dealer network, and I am excited to see the partnership grow.”
