Melbourne Victory and Victoria Police hit the pitch at AAMI Park on Tuesday to launch the Transport Accident Commission’s latest advertisement warning of the dangers of low-level speeding.
Melbourne Victory and Victoria Police hit the pitch at AAMI Park on Tuesday to launch the Transport Accident Commission-s latest advertisement warning of the dangers of low-level speeding.
To view the commercial, click here!
‘On the Team-, an ad featuring Victoria Police soccer players honing their skills against Melbourne Victory stars, was filmed in Williamstown and forms part of the TAC-s ‘Wipe Off 5- speed campaign.
‘Wipe off 5- has been the cornerstone of the TAC speeding campaign for the past nine years. In that time, self reported speeding has reduced from 25% (2001) to 13% (2010).
TAC Head of Community Relations, Phil Reed, said making the ad with Melbourne Victory helped the TAC promote road safety to soccer fans, particularly young male drivers.
“We know that young men aged 18 to 29 are over-represented in the road toll,” Mr Reed said.
“Already in 2010, 55 men aged between 18 and 29 have died on our roads, representing more than a quarter of the road toll to date.”
“We hope this advertisement will remind drivers to keep safe on our roads, but that road rules will be enforced if you are caught speeding,” he added.
Melbourne Victory Coach, Ernie Merrick, who has a major role in the commcercial acknowledged how important campaigns such as these are, “If this commercial discourages just one young driver from speeding then it has been a thoroughly worthwhile experience”
“I have kids who are new to driving so I certainly appreciate all the hard work undertaken by the TAC and Victoria Police in getting the message across”.
Melbourne Victory and TAC will continue working together in a bid to lower Victoria’s road-toll.