Melbourne Victory has won Football Federation Australia’s Community Champion Award in recognition for its community and corporate social responsibility programs and partnerships.
The Community Champion Award, now in its second year, aims to benchmark, incentivise and celebrate the community engagement and fan development endeavours of each Hyundai A-League club.
The winner is the club that best demonstrates its ability to deliver effective and meaningful activities, programs and initiatives in the community.
Melbourne Victory is a club feared for its passion on the field and renowned for its commitment off the field.
The club’s strong focus on youth and social cohesion in the community has enabled it to use the power of football and its brand to engage and unite people from a variety of backgrounds.
Our Game, Our Community encapsulates the club’s suite of programs delivered in schools, clubs and a number of community events, engaging well over 150,000 people and driving membership over 26,000.
Such programs have led to the highest participation growth in the country, particularity among young girls, with Victory investing more in girls’ participation than any other club.
The club’s Hyundai A-League and Westfield W-League players have completed 568 community appearances totalling over 1200 hours this season, adding value to community programs and inspiring the next generation of players throughout Victoria.
Through their charity partners, Cancer Council Victoria and the Starlight Children’s Foundation, the club is impacting the lives of the local community by creating awareness and raising funds to address the impact of all cancers for all Victorians, and transforming the experiences of hospitalisation and treatment for seriously ill children and their families.
Melbourne Victory would like to thank WorkSafe Victoria for its ongoing support as our community partner.