Melbourne Victory is pleased to announce The Pass as an Associate Partner of the Club.
The new partnership will activate The PASS’ venue, Hickens Hotel, as the club’s Official Away Game Venue Partner for watch parties and the host for additional in-season events. Watch party information for each away fixture will be shared on the Club’s official social media channels.
Victory members enjoy exclusive offers and a 15% discount at Hickens Hotel, plus 10% off at over 200 pubs and bars across Australia when you order via The Pass.
The Pass will also become part of the Club’s renowned Victory in Business (VIB) network, strengthening connections within Victory’s corporate community.
Melbourne Victory Managing Director, Caroline Carnegie, commented:
“It is brilliant for the Club to be delivering this new partnership with The Pass ahead of the 2026/27 season, when our fans will be looking for a home to watch away games and celebrate together across each of our Australia Cup, A-Leagues, and AFC Champions League Two campaigns.
“Melbourne Victory’s vision to lead, unite, connect and inspire is best achieved by bringing people together, and in working with The Pass we are looking forward to helping create memorable experiences for our members, partners and stakeholders.”
The Pass, Chief Experience Officer, Marianne Mewett, added:
“Football brings people together – on the field and in the community – and that’s exactly what The Pass is all about.
“We’re excited for our venues to become the home base for Melbourne Victory fans across Australia, creating spaces where everyone can come together to share the excitement, connection and energy of the season.”
