Melbourne Victory is pleased to announce Aussie as a new Exclusive and Major Partner.
Aussie is stepping back into the sporting arena, forging a pioneering joint-venture partnership with two of Australia’s most iconic football clubs – Melbourne Victory and Western Sydney Wanderers.
The Partnership unifies Aussie’s brand presence across Australia’s two largest markets, positioning the brand as a cultural connector and engaging millions of passionate supporters across Melbourne and Sydney. But most importantly, it represents a significant investment into Australian football, leveraging the grassroots connection of the country’s most participated community sport.
This is a first-of-its-kind collaboration, redefining the sponsorship landscape in Australian sport, creating an innovative platform that extends beyond traditional marketing. While the joint venture sees Aussie take identical kit, broadcast and community assets, it leverages each club’s unique strengths. Aussie will look to embed themselves with Victory’s and the Wanderers’ extensive business and community networks to deliver unprecedented reach and impact.
Aussie’s investment in Australian football leverages the expansive grassroots networks of the more than 200,000 participants connected to the clubs, while coming online as football celebrates several significant milestones in 2026, including the FIFA Men’s World Cup and the Sydney Super Cup.
This is more than a sponsorship, it is a strategic alliance that offers scale, emotion, and innovation.
As Australia’s largest retail mortgage broker, Aussie’s network of more than 1,400 brokers is continuing to expand. The “Find. Buy. Own.” Platform signals a new chapter that responds to the challenges Australians face buying and owning property.
The partnership will support the evolution of Aussie from a mortgage broker to a full-service property partner. The partnership connects two of Australia’s most engaged football fan bases with a platform built to support Australians through the biggest financial decision of their lives, buying a home.
Melbourne Victory Managing Director, Caroline Carnegie, commented:
“This is a landmark partnership with Aussie, which I am delighted Melbourne Victory is immersed in.
“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders.
“I want to thank Aussie and Western Sydney Wanderers for their shared alignment and commitment to innovating together.”
Western Sydney Wanderers CEO, Scott Hudson, said the partnership was groundbreaking for Australian sport.
“This partnership with Aussie is truly groundbreaking for Australian sport,” said Hudson.
“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation. It’s a bold step that sets a new benchmark for football marketing in Australia.
“By collaborating with Melbourne Victory and Aussie, we’re creating something truly unique: a platform that connects passionate football supporters in two of Australia’s biggest cities while offering real value to our partners.”
Aussie National Manager, Strategic Partnerships, Ryan Ferguson, said:
“We’re excited about this partnership because it represents much more than a traditional sponsorship. It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.
“Aussie is a national brand, but at our heart, we are built on local relationships. Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”
