Melbourne Victory and Asahi extend their partnership

Melbourne Victory is pleased to announce Asahi has continued its relationship as an Associate Partner of the Club for the 2021/22 season. 

Asahi Beverages will remain as the Club’s Official Non-Alcoholic Beverage Partner, supplying Melbourne Victory with hydration products for its Men’s and Women’s teams. 

Melbourne Victory Managing Director, Caroline Carnegie, said she was pleased to continue the Club’s partnership with Asahi. 

“We’re thrilled to have Asahi Beverages providing our teams with the fuel they need to perform at their best for the second straight season,” Carnegie said. 

“Their brands are recognised on both a national and global level and we’re excited to be showcasing their products to our members and fans.” 

General Manager – Asahi Lifestyle Beverages, John Harwood, said they were looking forward to helping Melbourne Victory’s teams achieve success this season. 

“We’re incredibly proud to be able to provide Melbourne Victory Men’s and Women’s teams with the hydration products they need to perform at their best, including Cool Ridge water and Gatorade,” Harwood said. 

“Asahi is one of the leading beverage companies in Australia, and to partner with one of the country’s best and most storied football clubs aligns with our brand values to be bold and innovative.” 

To learn more about Asahi Beverages, visit