Melbourne Victory is proud to announce BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months.
The partnership brings the world’s pioneering new energy vehicle manufacturer directly to the Club’s growing fan and Member base.
As the leader in intelligent battery powertrains, BYD is committed to delivering vehicles in Australia and New Zealand that lead the way in performance, efficiency and safety.
The partnership responds directly to what Victory’s Members and fans have told the Club they want: a vehicle partner that is approachable, accessible, and aligned with their lifestyles. With a rapidly expanding national dealer network well in excess of 100 sites and a range of new energy vehicles designed for Australian families and budgets, BYD delivers on that expectation.
BYD’s branding will feature on both the home and away A-League Men’s jerseys, alongside a strong presence across other areas of the Club, including media, Academy and Community assets.
A soft launch of the partnership occurred during last month’s Victory in Business Grand Final Luncheon at Palladium at Crown in front of over 1,000 people connected to the Club.
Melbourne Victory Managing Director, Caroline Carnegie, said the Club is excited to partner with a company driven by the future.
“Founded only a decade apart, there is a shared history of, and ambition for, continued accelerated growth between Melbourne Victory and BYD.
“Not only is there a clear alignment of our vision and values to lead, unite, connect, and inspire, but a mutual commitment to creating a better future for our communities.
“BYD will further collaborate with Victory through multiple touchpoints, including our Member and pathways programs.”
BYD Australia Chief Operating Officer Stephen Collins said the partnership marks an exciting step for the brand.
“We are thrilled to join forces with Melbourne Victory, a club that shares our relentless drive for performance and innovation.
“As the exclusive vehicle supplier, we’re not just providing new energy mobility; we’re supporting the team’s journey towards a more sustainable future.”
