Melbourne Victory is pleased to announce the renewal of its long-term partnership with AGL, who will continue as a Major Partner and the Official & Exclusive Energy Partner of the Club for a further two seasons.
The renewal extends the Club’s relationship with the long-standing partner until the end of the 2027/28 season, representing a shared commitment to delivering exceptional experiences for members, fans and business partners.
AGL will continue its pivotal role as the Naming Rights and Presenting Partner for several flagship Club programs, including Victory in Business and the Club’s A-League Chairman’s Functions, using these premium events and experiences as a platform to connect Victorian businesses.
AGL will also remain the Naming Rights Partner of the Club’s Female Forum, an ongoing investment supporting female leaders through networking, education, and professional development.
The popular AGL Blue Zone, a unique match-day experience available for AGL customers, will return for a third season, rewarding AGL customers with complimentary match-day tickets, food and beverages and giveaways across six marquee Isuzu Ute A-League games at AAMI Park.
Melbourne Victory Managing Director, Caroline Carnegie, commented:
“After more than a decade of working together with AGL, it is fantastic to be extending this authentic partnership, that goes from strength to strength, into a 13th and 14th year.
“Its unique offering, representing Victory’s vision to lead, unite, connect and inspire, traverses many important facets of the Club, supporting our extensive B2B network, connecting directly with our loyal members through a dedicated Match Day Partnership, and uplifting the match day experience for supporters, courtesy of fan activations.
“This partnership continues to ensure that AGL is synonymous with the positive impact the Club has through the power and reach of the world’s game.”
AGL General Manager, Consumer Growth, Melanie Laing, said AGL is pleased to continue to support Australia’s biggest A-League Club.
“Our partnership with Melbourne Victory has been AGL’s longest and most successful commercial sponsorship. It has been incredible to support many of the club’s standout initiatives including the Victory in Business Program and the Female Forum. We are also proud of the success of the AGL Blue Zone, a program that allows us to offer game day experiences to AGL customers.
“Our partnership also allows us to offer Victory members and fans great energy offers and opens the door for us to connect with the business community within the club’s strong network.”
