Melbourne Victory is excited to unveil Elite Eleven as the Club’s new Technical Kit and Apparel Partner for the next four seasons.
This multi-year deal will see Victory’s A-League Men’s and Women’s teams outfitted in Elite Eleven apparel from the start of the 2026/27 season, sporting the celebrated ‘EE’ logo in the Club’s A-Leagues and AFC Champions League Two competition fixtures, as well as the remaining rounds of the Hahn Australia Cup.
The much-loved Melbourne-born brand, launched in 2014, is widely recognised as a brand that celebrates where fashion meets performance and activewear becomes more than just clothing – it is a lifestyle. At present, Elite Eleven boasts 21 retail locations across Australia, including nine in Victoria, and ships globally, seamlessly retailing premium activewear and athleisure to its vast audience.
Much like Victory, Elite Eleven calls Melbourne home but is championed worldwide, building an organic community where shared journeys lead, unite, connect, and inspire, creating an authentic partnership that reinforces Victory’s position as the club for all Victorians.
New Elite Eleven designed training wear will go on sale to supporters in Melbourne and around the world this week, with the Club’s home and away kits to be released in early October, retailing before the new A-Leagues season.
Modified playing kits, not-for-retail, will be worn in the ACL Two and Australia Cup competitions.
As part of the long-term agreement, the Club’s Academy sides will also be kitted out in Elite Eleven apparel following the conclusion of the 2026 NPL Victoria season.
Victory and Elite Eleven previously successfully collaborated to produce an exclusive, limited-edition anniversary capsule in celebration of the Club’s 20th season, which sold out in record time.
Melbourne Victory Managing Director, Caroline Carnegie, commented:
“We are absolutely delighted to welcome Elite Eleven to the Melbourne Victory family on a long-term basis, following a successful collaboration in March 2025.
“During a comprehensive tender process, it became apparent that Elite Eleven would not only best serve the requirements of our elite athletes, but also our community of Members and fans, many of whom are well-versed with their existing collections.
“It is apt that the club for all Victorians will be dressed by a global brand founded in Melbourne, Victoria.”
Elite Eleven Founder, Benn Martiniello, added:
“We’re incredibly excited to embark on Elite Eleven’s first-ever technical kit and apparel partnership with Melbourne Victory. As a Melbourne-based brand, this partnership holds special significance for us, with many of the EE team having supported the club throughout its rich history.
“We are looking forward to working closely with the club to bring innovation and excitement to players, staff and fans for the next four seasons through Elite Eleven product and experiences.”
