The world reacts to Honda signing


Melbourne Victory’s signing of Japanese star Keisuke Honda made headlines in Australia and around the world, we take a look at the best of the reaction.

Social media

Honda’s global following & large personal brand, coupled with the fact he was the biggest signing in the Victory’s history meant the news generated record-breaking interest in the Club’s digital content. 

The announcement video was the Club’s biggest ever tweet in terms of engagement and impressions, single-handedly beating the total stats from 2018 Grand Final Day.

In the two weeks following the initial announcement there was:

  • 4,815,851 Twitter impressions
  • 4,115,766 Facebook impressions
  • 1,085,555 Instagram impressions

Global media reaction

The news made headlines right around the world and was picked up by notable online outlets too.

The FIFA World Cup account, with almost 7,000,000 followers shared our article introducing Honda to Victory fans.

  Other media outlets, including Bleacher Report, Goal Japan and Squawka Football also covered the news.

NHK World Honda

South China Morning Posts Honda