Melbourne Victory is pleased to share the Club’s inaugural Fan Engagement Report.
The Report documents how the Club met its commitment to Members and fans last season, reviewing how the Victory family were connected, supported, and heard during this period.
The Report can be viewed by clicking here.
This follows the release of an Australian-first Fan Engagement Plan, which was published ahead of the 2025/26 A-Leagues competition, and completes the first cycle of an integrated annual commitment to providing supporters with transparency around engagement priorities, initiatives and outcomes.
The second cycle, shaped by the 2026/27 Fan Engagement Plan, will again be directed by open and ongoing communication through the following ‘How we listen’ mechanisms:
- Clear Club Communication, with a continuation of the ‘Members First’ initiative
- Hosting the annual pre-season Member Forum
- Continuing to implement the Member Working Group along with a separate Diversity and Inclusion Member Working Group
- Hosting a series of pre-season Member and Fan Workshops
- Ongoing member and fan surveys, including Matchweek-specific surveys
Member Working Group applications are now open for the 2026/27 season.
Details for the pre-season Member and Fan Workshops and the annual Member Forum will be confirmed in due course.
